CapricornVentis works with organisations to help them manage their customer relationships more effectively to drive business growth, improve operational efficiencies and optimise customer value.

CRM need not be overly defined - how an organisation aligns itself to deliver customer value, profitably - represents an approach that is practical, pragmatic and is focused on delivering fast RoI on your investment.

More than a decade of involvement with clients across most industry sectors has taught us that if the CRM Strategy is not communicated and executed in simple terms, then any number of elements will contribute to a result below expectation. While it is impossible to guarantee success, four areas are typically present in a successful project.

• The solution should provide a complete set of necessary capabilities to support the day-to-day operational activities of the business
  
  
• The solution should provide necessary intelligence on customers, beyond basic operational reporting and business transaction history
  
  
• The solution should focus adequately on the customer experience, treating customers differently according to their needs and/or value
  
  
• The solution should not be approached from a technology first perspective but more as an enabler of business process and best practices
  
  

CapricornVentis has refined an approach that is as applicable to an Enterprise wide project or one that is focused on 1 or 2 core areas of priority (see list below) - making us an attractive, effective, practical and value added alternative to the larger Consulting Firms.

Our approach establishes a tight alignment of the technology to our client's specific core business model. Deployment of that core model is then implemented very rapidly with a focus on high business value and high user adoption. This means that the business can then evolve the strategy incrementally according to value and priority at a pace that can be adopted by your people.

We also ensure that the CRM strategy and solution is well integrated into your wider business environment by leveraging the best and most cost effective third party solutions appropriate to the task.

Potential Benefits of CRM:

• Improve customer retention
• Determine segment/customer profitability
• Reduce the debtor days
• Allocating appropriate service costs to customer types
• Reduce cost of servicing/managing customers
• Improving your knowledge of what customers value
• Improve campaign effectiveness/lead generation to build a stronger pipeline
• Shorten the sales cycle and/or improve conversion ratio
• Increase revenue flow from up/cross selling
• Create a more seamless customer experience across the organisation
• Improve efficiency and integration of all activities across the customer management cycle
• Improve visibility of performance (metrics)